When it comes to finding a jewelry store to buy an engagement ring, wedding ring or other precious piece, it’s important to remember that all jewelers aren’t created equal. Diamonds and other jewelry are large and important purchases, so you will want to work with a jeweler who you can trust, who cares about customer satisfaction and who produces and sells high-quality pieces.
Here are five key points to consider and questions to ask yourself when you are choosing a jewelry store.
How Does the Jeweler Handle Appraisal and Certification?
You want to know that the diamonds you are buying are of high quality. Therefore, it’s important that you work with a jewelry store that obtains recognized certification for its diamonds. The Gemological Institute of America (GIA), The International Gemological Institute (IGI) and the American Gem Society (AGS) are held to the highest international grading standards.
At Damasci, every Damasci product that is valued at over $800 is accompanied by a full insurance evaluation, appraised by a GIA certified gemologist.
What Can the Jewelry Store Teach You?
It obviously makes a great deal of sense to do some research before buying a diamond, but that doesn’t mean that the jeweler shouldn’t take the time to teach you something. When you’re looking for a jewelry store, ask some questions. Is the jeweler evasive or unclear? Does he or she not give you the answers and the education you’re looking for? If this is the case, you may want to shop somewhere else.
What Does Their Jewelry Look Like?
Ultimately, you want to shop from a jeweler that carries pieces that you like. The variety and level of quality will differ between different jewelers. Look for one that has a style that you like. Obviously, this is a subjective quality and different people will like different types and styles of jewelry, so you’ll need to do some shopping around to find a place you can work with.
How Trustworthy Are They?
Do you feel like you’re getting a hard sell every time you walk in? Do they ignore your personal preferences in favor of pushing what they want to sell? Do you feel comfortable working with them? Again, buying diamonds and other jewelry is expensive and this is a purchase that will be with you for a long, long time. You want to make sure that you’re comfortable in your choice.
What Are Their Policies?
Don’t forget to ask about the store’s policies on re-sizing, returns, warranties and other such services. Make sure that these policies are fair and that you can get your questions answered by store staff. You never know when you will need these policies, so find out all of the details before you make a purchase.
For example, at Damasci, we offer a lifetime warranty program that includes services such as polishing, cleaning, prong tightening, rhodium plating and a full inspection as well as replacement of lost accent diamonds due to manufacturing defects. In addition, all of our customers receive one complimentary ring resizing, within 60 days of purchase.