When you're buying a diamond, it's important to know a little bit about what you're buying. We know that buying a diamond and comparing diamonds can be a little overwhelming at first. The good news is that the Gemological Institute of America created a standard that makes it easy to compare diamonds and measure their quality. This standard is commonly known as "The 4Cs."
This infographic will give you the basics on The 4Cs. If you're looking for more, check out our The 4Cs section in our Education Center.
